Black used to be the go-to uniform for the fashion crowd, preferring an understated sort of style – as if they wish for anonymity as the creative fly on the wall rather than attention whoring in front of the camera.
That was a long time ago – nowadays if you’re not seen, photographed and published you don’t really exist.
The evolution from street photography, to blogging to Instagram and the myriad of social media out there to self-promote with our selfies mean the competition for attention is reaching a boiling point.
Colours! Prints! Flesh bearing mini dresses and transparent tops paired with hooker heels studded in diamantes and neon purses! Bright lips! Bright nails! Bright hair! It’s all about what will grab the most attention and unfortunately not too much about style anymore.
Which is why it was such a relief and calming to see a whole lot of impressively stylish azure-clad fashion peeps at fashion week (I know, so long ago now). Electric blue, navy, cobalt and turquoise – worn in refreshing ways.
De-cluttering and instead featuring a colour, the eye is able to focus on the subtle details of cut, texture and structure.
Photos by Pauline @fashionfondue