Fashion Fondue

The Essence of Chanel – The Tweed Jacket

Alongside a luggage monogrammed personalized trunk from Louis Vuitton, Kelly bag in Hermes Orange and Trench coat from Burberry, the Chanel tweed jacket is on the top of my “one day when I’m rich” list of coveted items.
These items represent the essence of their brands, the foundational products of which their heritage is built on – it’s what they’re best known for.
As part of Chanel’s strategy to communicate their journey to their customers, Chanel has started their “Inside Chanel” series with the Chanel Jacket being Part 4.
As one of the most recognisable (yet one of the least accessible) brands in the world (definitely in fashion at least), Chanel is giving everyone an insider’s look, for a chance to own that little bit of Chanel.

Here’s a little piece of Chanel for you.



This entry was published on March 22, 2013 at 1:33 pm. It’s filed under Fashion and tagged , , , , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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