Fashion Fondue

Master of Reinvention: a one-man multinational fashion phenomenon

“I would like to be a one-man multinational fashion phenomenon.” he famously declared in 1984 when he first launched his own namesake label.

Besides his role as creative director of Chanel (see our last post), Chloe and Fendi, he’s also a photographer, art director, model, actor, stylist, journalist, brand ambassador, pr guru, tokidoki doll, philanthropist, gay rights advocate and ROBOT.

karl lagerfeld tokidoki

I always admire people who’re able to juggle a million things at once, but between running the Chanel empire and his own labels, one label will not doubt suffer at the expense of the other.

His own labels Karl Lagerfeld, K Karl Lagerfeld, Lagerfeld Gallery, KARL and Lagerfeld (this guy really loves his own name) are in no way the household name of which the Chanel empire has become, although his own lines are targeted towards a younger market aimed at accessibility.

His unisex fragrance line “Kapsule” launched in 2008, quickly made its way into perfume discount stores and the fragrance “Karleidoscope” launched in 2011 was also a non-event (as I said, he loves his own name and practices what he preach).


To list the number of products, lines and labels he’s launched will take me more time than I’m willing to spend. This man-robot never seems to stop and never seems to age!

I still can’t decide whether I love or hate him, but this Master of Reinvention has surely contributed to fashion in a million different ways. Maybe I’m just jealous because he makes me feel useless compared to him.

karl lagerfeld work

This entry was published on March 11, 2013 at 9:44 pm. It’s filed under Fashion, People and tagged , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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